Serving Madison & surrounding areas, Fox Valley, & Waukesha County

About Us
We look forward to being of service to you!

Locally Owned & Operated

Made in the Shade – Wisconsin offers name-brand custom window treatments with exceptional service and competitive prices. Our goal is to have completely satisfied clients. We are committed to provide you the highest level of personalized service for your custom window treatments.

Your personalized service includes:
  • A complimentary on-site design consultation with one of our experienced sales partners; complete with precision measuring and a free, no-pressure estimate.
  • Professional installation and labor is guaranteed for one year.
  • We back every purchase with our manufacturer limited lifetime warranty protection on ALL products!

These services allow you to see various custom window treatments in your own environment observing how your options and choices are affected in your home or business. Let us bring our showroom to you for your convenience.

When you need custom window treatments, think Made in the Shade – WI!
We are excited to serve you, so call or email today!

Scott Wedl Made in the Shade WI

Scott Wedl


Scott started his first company in 1980 and enjoys being a business owner. He started as a sales partner with Made in the Shade in 2005 then purchased the business in 2009. He has been successful at continuing the well-respected legacy that Made in the Shade has built over the years. As the business has grown, Scott has found exceptional sales partners to serve Made in the Shade clients. Scott’s mission is that every client receives top-of-the-line products and service.

Service Area: Dane, Jefferson, Waukesha, Outagamie, and Shawano and their surrounding areas. Central, Southcentral, Fox Valley of Wisconsin

Blake Wedl with Made in the Shade


Sales Partner

In 2014 we expanded Made in the Shade by including the Fox Valley area and Blake oversees its success. Blake started his career in 2009 by assisting Scott with sales and installations in Southern Wisconsin. His favorite part of this position is meeting wonderful people every single day. The people in the Fox Valley of Wisconsin are some of the kindest in the world. As one of our experienced installers Blake enjoys the challenge of installing window treatments with unique heights and operation.

Service Area: Appleton, all Fox Valley Cities and surrounding areas

Cindy Schroedl with Made in the Shade

Cindy Schroedl

Sales Partner

After running a successful business since 2001, Cindy jumped at the opportunity to be an independent sales partner with Made in the Shade. She has worked in several industries, including communications, technology, and marketing which brings unique skills to our team. She has a strong background in Project Management and has a flare for design. This combination of skills helps her make the shopping experience easy and determine the best solution that fits her client’s needs. She takes pride in listening to her clients and customer service has always been a cornerstone to Cindy’s success. She looks forward to working with you on your next project.

Follow her on Facebook or Instagram.

Service Area: Madison area (Northeastern Dane County), and all Central and South Central WI

Gail Nevins with Made in the Shade

Gail Nevins

Sales Partner

As a mother and as a retired educator, Gail knows how each day can be very hectic and full of demands. When she arrives at a consultation, she enjoys making the client feel at ease. She is very patient and listens carefully to her client’s needs and wants, allowing her to provide suggestions of window treatments that would fit their lifestyle. All clients appreciate seeing colors, feeling fabrics, and having someone guide them in making decisions that will fit with their existing décor. It’s fun to make sure the window treatments they select are perfect for their home. Gail provides convenient times, which elevates the stress from searching big box stores, fliers, and websites. She has been a sales partner for Made in the Shade for since 2010 and serves Eastern Dane, Jefferson, Dodge, Rock Counties.

Service Area:
Eastern Dane, Jefferson, Dodge, Rock Counties

Kim Kelly with Made in the Shade

Kim Kelly

Sales Partner

Kim earned her degree from the University of Wisconsin, School of Environment, Textiles and Design.  She enjoys working with clients looking for a functional solution, as well as stylish trends and colors to update their window fashions. During consultations she works closely with her clients by inquiring about their ideas and needs, to facilitate the design process.   She offers solutions uniquely suited to her client’s preferences and the style of their home’s interior.

Service Area: Madison and surrounding Areas

Laura Sargent with Made in the Shade

Laura Sargent

Sales Partner

Laura has been in the window fashion industry since 1984 and is thrilled to be with Made in the Shade Blinds and More. She started her career with Graber Industries, known as Springs Window Fashions. Most recently she was a Senior Window Fashions Field Manager for a major retail leader in the window fashion business. She is passionate about making your window coverings a statement in your home. She has extensive experience with Blinds, Shades, Draperies, Accessories and more.

Service Area: Madison area, central and south central WI

Larry Cooper with Made in the Shade

Larry Cooper

Sales Partner

Larry started working for Springs Window Fashions during 1990 in manufacturing. He fabricated shades and assembled components during his career there. He also served as a supervisor in the Contact Solar Shades department. Since his retirement from Springs, he began working with Made in the Shade. He has used his expertise and manufacturing connections to help his clients understand the quality products we offer.

Service Area:
 Dane County and surrounding Areas

Leah Herro with Made in the Shade

Leah Herro

Sales Partner

Leah has a rich background in high quality customer service, which pairs nicely with the premium products offered by Made in the Shade.

She has flexibility when scheduling appointments and enjoys sharing ideas and options with her clients. As a mother of two, Leah will provide personal testimony about the benefits of blackout shades in the bedroom for early mornings and during nap time. She looks forward to meeting with you to find the best solution for your window covering needs.

Service area: Dane County and surrounding Areas

Paul Bramel with Made in the Shade

Paul Bramel

Sales Partner

Paul has over 30 years sales experience. He loves to represent a great product along with a company that provides outstanding service. He’s proud to offer top of the line window fashion products with Made in the Shade.

Service Area: Waukesha County

Tammie Fischer with Made in the Shade

Tammie Fischer

Sales Partner

Tammie enjoys bringing high quality products, as well as many choices and combinations of our Made In The Shade portfolio to clients through personal home consultations. She believe our homes represent who we are, and it gives her great pleasure to lend a hand in helping each client find something that gives them great joy for an unmatched value. What Tammie loves most about working for Made in the Shade is that we deal directly with you, our clients. We do not have any stores or large overhead, allowing us to pass on this savings to you! As a result our clients are able to get higher quality products that many thought they couldn’t afford.

Service Area: Waukesha County