Serving Madison & surrounding areas, Fox Valley, & Waukesha County

About Us
We look forward to being of service to you!

Locally Owned & Operated

Made in the Shade – Wisconsin offers name-brand custom window treatments with great service at competitive prices. We are committed to providing you with the highest level of personalized service for your custom window treatments purchase.

Your personalized service includes:
  • A complimentary on-site design consultation with one of our experienced sales partners. Complete with precise measuring and a free estimate.
  • Professional installation and labor provided with every order; guaranteed for one year.
  • We back every purchase with our manufacturer limited lifetime warranty protection on ALL products!

These services allow you to see various custom window treatments in your own environment to see how your options and choices look in your home or business. Let us bring our showroom to you for your shopping convenience.

When you need custom window treatments, think Made in the Shade – WI!

We are excited to serve you. Contact one of our sales partners today!

Scott Wedl Made in the Shade WI

Scott Wedl


Scott started his first company in 1980 and enjoys being a business owner. He started as a sales partner with Made in the Shade in 2005 then purchased the business in 2009. He has been successful at continuing the well-respected legacy that Made in the Shade has built over the years. As the business has grown, Scott has found exceptional sales partners to serve Made in the Shade clients. Scott’s mission is that every client receives top-of-the-line products and service.

Service Area: Dane, Jefferson, Waukesha, Outagamie, and Shawano and their surrounding areas. Central, Southcentral, Fox Valley of Wisconsin

Blake Wedl with Made in the Shade

Blake Wedl

Sales Partner

In 2014 we expanded Made in the Shade by including the Fox Valley area and Blake oversees its success. Blake started his career in 2009 by assisting Scott with sales and installations in Southern Wisconsin. His favorite part of this position is meeting wonderful people every single day. The people in the Fox Valley of Wisconsin are some of the kindest in the world. As one of our experienced installers Blake enjoys the challenge of installing window treatments with unique heights and operation.

Service Area: Appleton, all Fox Valley Cities and surrounding areas

Contact Blake

Cindy Schroedl with Made in the Shade

Cindy Schroedl

Sales Partner

After running a successful business from 2001-2013, Cindy jumped at the opportunity to be an independent sales partner with Made in the Shade in 2015. She has worked in several industries, including communications, technology, and marketing which brings unique skills to our team. She has a strong background in Project Management and has a flare for design. This combination of skills helps her make the shopping experience easy and recommend the best solution that fits her client’s needs. She takes pride in listening to her clients and customer service has always been a cornerstone to Cindy’s success. She looks forward to working with you on your next project. Follow her on Facebook or Instagram.

Service Area: Madison area (Northeastern Dane County), and all Central and South Central WI

Contact Cindy

Craig Schuett with Made in the Shade

Craig Schuett

Sales Partner

Craig joined Made in the Shade in 2019. He has a passion for providing excellent customer service and assisting with your window treatment needs.  Craig previously was in the food sales industry from 2000-2019 providing a high level of service, but his passion is always been in home improvement projects.  Craig is very detail oriented and takes great pride in his work.  When working with clients he recognizes how important it is to help them achieve their desired look when adding window treatments to their home.  Window treatments can be a big investment for clients, but also adds a special flare to the look of your home that provides the necessary privacy.  Craig looks forward to working with you to find the best fit for your home or office.

Service Area: Waukesha County

Contact Craig

Gail Nevins with Made in the Shade

Gail Nevins

Sales Partner

As a mother and as a retired educator, Gail knows how each day can be very hectic and full of demands. When she arrives at a consultation, she enjoys making the client feel at ease. She is very patient and listens carefully to her client’s needs and wants, allowing her to provide suggestions of window treatments that would fit their lifestyle. All clients appreciate seeing colors, feeling fabrics, and having someone guide them in making decisions that will fit with their existing décor. It’s fun to make sure the window treatments they select are perfect for their home. Gail provides convenient times, which elevates the stress from searching big box stores, fliers, and websites. She has been a sales partner for Made in the Shade for since 2010.

Service Area: Eastern Dane, Jefferson, Dodge, Rock Counties

Contact Gail

Jennifer Kline with Made in the Shade

Jennifer Kline

Sales Partner

Jennifer started in the window fashions industry in 2004.  While working in the window treatment business she also pursued a degree in Human Services AODA.  Jennifer now has two small children and realized going back to her roots and joining Made in the Shade Blinds and More was going to be a better fit for her new family.  She is thrilled to be back in the window fashions business.  Jennifer’s favorite part of window fashions is listening to the customer’s wants and needs then presenting them with beautiful options they are sure to love.  Jennifer has years of experience and a passion for making windows beautiful, she looks forward to assisting you with your next window treatment project.

Service Area:  Fox Valley Cities and surrounding areas

Contact Jennifer

Kim Kelly with Made in the Shade

Kim Kelly

Sales Partner

Kim earned her degree from the University of Wisconsin, School of Environment, Textiles and Design.  She enjoys working with clients looking for a functional solution, as well as stylish trends and colors to update their window fashions. During consultations she works closely with her clients by inquiring about their ideas and needs, to facilitate the design process.   She offers solutions uniquely suited to her client’s preferences and the style of their home’s interior.

Service Area: Madison and surrounding Areas

Contact Kim

Laura Sargent with Made in the Shade

Laura Sargent

Sales Partner

Laura has been in the window fashions industry since 1984.  She has been with Made In The Shade for the last few years.  She started her career in Middleton, WI with Springs Window Fashions.  She spent many years as a Senior Field Manager traveling the country training associates.  She has worked with all major suppliers, understands their products and brings this knowledge to your home.  She loves what she does and will take the time to listen to what you want and need for your home.  Together with her clients she helps find the best solution for their windows whether it’s for fashion, privacy or light control she will have a solution for you..

Service Area: Madison area, central and south central WI

Contact Laura

Larry Cooper with Made in the Shade

Larry Cooper

Sales Partner

Larry started working for Springs Window Fashions during 1990 in manufacturing. He fabricated shades and assembled components during his career there. He also served as a supervisor in the Contact Solar Shades department. Since his retirement from Springs, he began working with Made in the Shade in 2014. He has used his expertise and manufacturing connections to help his clients understand the quality products we offer.

Service Area: Dane County and surrounding Areas

Contact Larry

Leah Herro with Made in the Shade

Leah Herro

Sales Partner

Leah has a rich background in high quality customer service, which pairs nicely with the premium products offered by Made in the Shade. She has flexibility when scheduling appointments and enjoys sharing ideas and options with her clients. As a mother of two, Leah will provide personal testimony about the benefits of blackout shades in the bedroom for early mornings and during nap time. She looks forward to meeting with you to find the best solution for your window covering needs.

Service area: Dane County and surrounding Areas

Contact Leah

Tammie Fischer with Made in the Shade

Tammie Fischer

Sales Partner

Tammie enjoys bringing high quality products, as well as many choices and combinations of our Made In The Shade portfolio to clients through personal home consultations. She believe our homes represent who we are, and it gives her great pleasure to lend a hand in helping each client find something that gives them great joy for an unmatched value. What Tammie loves most about working for Made in the Shade is that we deal directly with you, our clients. We do not have any stores or large overhead, allowing us to pass on this savings to you! As a result our clients are able to get higher quality products that many thought they couldn’t afford.

Service Area: Waukesha County

Contact Tammie