Serving Madison & surrounding areas, Fox Valley, & Waukesha County

About Us
We look forward to being of service to you!

Locally Owned & Operated

Made in the Shade – Wisconsin offers name-brand custom window treatments with great service at competitive prices. We are committed to providing you with the highest level of personalized service for your custom window treatments purchase.

Your personalized service includes:
  • A complimentary on-site design consultation with one of our experienced sales partners. Complete with precise measuring and a free estimate.
  • Professional installation and labor provided with every order; guaranteed for one year.
  • We back every purchase with our manufacturer limited lifetime warranty protection on ALL products!

These services allow you to see various custom window treatments in your own environment to see how your options and choices look in your home or business. Let us bring our showroom to you for your shopping convenience.

When you need custom window treatments, think Made in the Shade – WI!

We are excited to serve you. Contact one of our sales partners today!

Scott Wedl Made in the Shade WI

Scott Wedl


Scott started his first company in 1980 and enjoys being a business owner. He started as a sales partner with Made in the Shade in 2005 then purchased the business in 2009. He has been successful at continuing the well-respected legacy that Made in the Shade has built over the years. As the business has grown, Scott has found exceptional sales partners to serve Made in the Shade clients. Scott’s mission is that every client receives top-of-the-line products and service.

Service Area: Dane, Jefferson, Waukesha, Milwaukee, Outagamie, and Shawano and their surrounding areas. Central, Southcentral, Fox Valley of Wisconsin

Blake Wedl with Made in the Shade

Blake Wedl

Sales Partner

In 2014 we expanded Made in the Shade by including the Fox Valley area and Blake oversees its success. Blake started his career in 2009 by assisting Scott with sales and installations in Southern Wisconsin. His favorite part of this position is meeting wonderful people every single day. The people in the Fox Valley of Wisconsin are some of the kindest in the world. As one of our experienced installers Blake enjoys the challenge of installing window treatments with unique heights and operation.

Service Area: Appleton, all Fox Valley Cities, Green Bay and surrounding areas

Contact Blake

Bre McGuire with Made in the Shade

Bre McGuire

Sales Partner

Bre was introduced to Made in the Shade of Wisconsin in 2020.  She quickly learned she had what it takes to help clients visions for their window coverings come to life.  Bre is going to school for Medical Coding and is a Stay at home Mom. Made in the Shade offers the flexibility, creativeness, and challenge she has been looking for.  Her favorite part of the job is seeing all her of her projects completed and knowing her customers are 100% satisfied.

Service Area: Southeastern Dane County, Rock County and surrounding Areas

Contact Bre

Cindy Schroedl with Made in the Shade

Cindy Schroedl

Sales Partner

After running a successful business from 2001-2013, Cindy jumped at the opportunity to be an independent sales partner with Made in the Shade in 2015. She has worked in several industries, including communications, technology, and marketing which brings unique skills to our team. She has a strong background in Project Management and has a flare for design. This combination of skills helps her make the shopping experience easy and recommend the best solution that fits her client’s needs. She takes pride in listening to her clients and customer service has always been a cornerstone to Cindy’s success. She looks forward to working with you on your next project. Follow her on Facebook or Instagram.

Service Area: Northeastern Dane County, Columbia, and Dodge counties

Contact Cindy

Gail Nevins with Made in the Shade

Gail Nevins

Sales Partner

As a mother and as a retired educator, Gail knows how each day can be very hectic and full of demands. When she arrives at a consultation, she enjoys making the client feel at ease. She is very patient and listens carefully to her client’s needs and wants, allowing her to provide suggestions of window treatments that would fit their lifestyle. All clients appreciate seeing colors, feeling fabrics, and having someone guide them in making decisions that will fit with their existing décor. It’s fun to make sure the window treatments they select are perfect for their home. Gail provides convenient times, which elevates the stress from searching big box stores, fliers, and websites. She has been a sales partner for Made in the Shade for since 2010.

Service Area: Eastern Dane, Jefferson, Dodge, Rock Counties

Contact Gail

Jennifer Kline with Made in the Shade

Jennifer Kline

Sales Partner

Jennifer started in the window fashions industry in 2004.  While working in the window treatment business she also pursued a degree in Human Services AODA.  Jennifer now has two small children and realized going back to her roots and joining Made in the Shade Blinds and More was going to be a better fit for her new family.  She is thrilled to be back in the window fashions business.  Jennifer’s favorite part of window fashions is listening to the customer’s wants and needs then presenting them with beautiful options they are sure to love.  Jennifer has years of experience and a passion for making windows beautiful, she looks forward to assisting you with your next window treatment project.

Service Area: Appleton, all Fox Valley Cities, Green Bay and surrounding areas

Contact Jennifer

Kayla Franke with Made in the Shade

Kayla Franke

Sales Partner

Kayla has been a Sales Partner with Made In the Shade Blinds and More starting in the Summer of 2018. Quickly finding her passion in beautifying homes, she began selling furniture for a small family owned business in the Fox Valley as well. Kayla especially enjoys finding custom window fashion solutions for customers based on their individual style, budget, and other needs including energy efficiency, sun control, and operational controls. She will present ideas you may not have considered before  in an easy, low-pressure, fashion until you find the perfect products to enhance your home. Kayla will earn your business for a lifetime. Email her today to book your free in-home consultation.

Service Area: Appleton, all Fox Valley Cities, Green Bay and surrounding areas

Contact Kayla

Leah Herro with Made in the Shade

Leah Herro

Sales Partner

Leah has a rich background in high quality customer service, which pairs nicely with the premium products offered by Made in the Shade. She has flexibility when scheduling appointments and enjoys sharing ideas and options with her clients. As a mother of two, Leah will provide personal testimony about the benefits of blackout shades in the bedroom for early mornings and during nap time. She looks forward to meeting with you to find the best solution for your window covering needs.

Service area: Dane County and surrounding Areas

Contact Leah

Shannon Steinbrink with Made in the Shade

Shannon Steinbrink

Sales Partner

Shannon has been in Sales for over 40 years, providing excellent, quality customer service for her clients.  She enjoys meeting new people and it is always a bonus if they have pets!  She takes the time to understand her client’s vision for their home.   She listens closely to their needs, then shares her ideas.  She is always open to her client’s feedback to figure out the best options for their home design.

Service Area: Central & Southwestern Dane County, Central & Eastern Iowa County

Contact Shannon

Tina Roth with Made in the Shade

Tina Roth

Sales Partner

Tina has an Interior Design degree from Madison Collage and has been working in the business for over 20 years on residential and commercial projects. Her design degree has given her experience in many different fields of design, including window treatments. When it comes time to replace or selecting new window treatments so many things come into play, which can be overwhelming. Tina prides herself in listening to a client’s needs, style and budget by evaluating the space she is able to suggest the best option for each room. Reach out to her, you won’t be disappointed!

Service area: Dane County and surrounding Areas

Contact Tina

Tracey Ubl with Made in the Shade

Tracey Ubl

Sales Partner

After graduating from UW Madison, Tracey spent several years in real estate management and consulting. Partnering with Made in the Shade in the winter of 2020 is the best career decision she has made! She enjoys helping clients beautify their homes by providing attractive options in high quality window treatments. She works in conjunction with clients to pick out treatments that fit their needs for light control and privacy that also enhance features of the home. With a high degree of integrity and steadfast dedication, Tracey will ensure that your experience with her is top-notch. Please call or email her to set up a complimentary window treatment consultation today!

Service Area: Appleton, all Fox Valley Cities, Green Bay and surrounding areas

Contact Tracey